Save The Inventor asked us to make a commercial that created awareness for a complicated issue that had to do with the patent system. Boiled down, terrible large businesses were stealing patents from unprotected small inventors. We decided to tell that story, with the recording of an inventor who lost everything played over the image of evil dick'ish tycoon. He shuts her down at the end, because evil disk'ish business tycoons that steal ideas, don't care. But you should.