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Curio By Hilton

The Curiosity Gene

The Curio Collection by Hilton was looking for an influencer campaign to attract a new type of traveller, one curious for adventure. I’m iffy on influencer campaigns… so we genetically tested them to really make sure they were curious, and developed a test based on actual science so people could see if they were curious too.

My Role: Concept + Art Direction + Stills

Dir: Pure Cinema

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