Father Joe's Villages wanted a video that told their story. And after spending some time volunteering, and talking to their employees, I realized their story is more than just a shelter. They see things in people that others don't. They refuse to ignore the homeless problem here in San Diego, and have faced it head on, by taking that potential they see in people and nourishing it, helping others get back on their feet.
We took that story and told it in a non-traditional way. Working along side the animators at ReelFX we told the story of Nicoal (get it) who was ignored by her peers based on her current situation, she eventually finds Father Joe's, and...well....just watch the video below.