When Save the Inventor (a brand dedicated to helping young american inventors rights within the patent system) approached us, they were looking for a trade show booth that would stand out during the SXSW Interactive week. We decided to build a fucking robot. And man, did it stand out.
We teamed up with The Character Shop (the man behind Pizza the Hut in Spaceballs, yussss) to create INO-V8. Built from technologies and products invented in the U.S. over the past two decades, he was a 10-foot tall tribute to the spirit of American innovation, and would only come to life, and interact with passer-by's when they reached out on to him on through their social networks, or some kind of science like that. Watch the case study below.
ONE SHOW - Merit - Responsive Environments: Use of Technology / Integration with Social Platforms
NATIONAL ADDYS - 2 Silvers - User experience & Integrated Advertising campaign
Birthday Wishes is a nonprofit that throws birthday parties for homeless kids. We created Build-A-Birthday, an interactive fundraising tool that lets people help out however they can, donating anything from a $2 balloon to a $10 piñata, while still having the option to fund an entire party.
See it live here.
When Father Joe's Villages approached us to help with a print campaign, we decided to spend some time with the non-profit. A lot of time. We volunteered side-by-side with their employees and their clients and we learned something, something real inspiring. We noticed that these people were cut from a different cloth, that they saw something in people that other's didn't. They saw potential, and they helped others achieve that potential.
So, for this campaign I teamed up with Bobby Do-Right and we decided to turn the camera around. To focus not on the problem, but the solution. This campaign was all about the people that help the homeless, and not the homeless themselves, like we've seen so many time before. These people are employees, volunteers, an success stories. All looking off camera, to give us a glimpse of not what they see, but how they see it. With a payoff about how your donations, help these people do what they do best – seeing an end to homelessness in San Diego.
When the emergency loan company RISE approached to come up with a new look and feel along with a new tone and messaging platform. We team up with illustrator Rami Niemi to create these :15 spots that focus on telling consumers that we can help get their problems off their mind, so they can focus on what truly matters in life.
Father Joe's Villages wanted a video that told their story. And after spending some time volunteering, and talking to their employees, I realized their story is more than just a shelter. They see things in people that others don't. They refuse to ignore the homeless problem here in San Diego, and have faced it head on, by taking that potential they see in people and nourishing it, helping others get back on their feet.
We took that story and told it in a non-traditional way. Working along side the animators at ReelFX we told the story of Nicoal (get it) who was ignored by her peers based on her current situation, she eventually finds Father Joe's, and...well....just watch the video below.
Save The Inventor asked us to make a commercial that created awareness for a complicated issue that had to do with the patent system. Boiled down, terrible large businesses were stealing patents from unprotected small inventors. We decided to tell that story, with the recording of an inventor who lost everything played over the image of evil dick'ish tycoon. He shuts her down at the end, because evil disk'ish business tycoons that steal ideas, don't care. But you should.
Wild Turkey was looking to educate people on just how much effort went into making their whiskey. So we gave people a peak behind the curtain in these preroll spots.
Various works i've done for bands and shows and labels and venues and whatever.
This is a music video me and my mates shot for our band back in Boston. Thunderbloods. It's clearly influenced by the Replacements video for Bastards of Young. But we threw a babe in there.
Qualcomm wanted to show people that they were more then a tech company. That they were a people company. They asked to come in and shoot portraits of their employees and make some content that showcased how they were a giant company, made up of many individuals. I teamed up with Andy Mahr to try and take a non-traditional approach to shooting an office setting. The employees were truly unique and interesting people, and we wanted to make sure that came through in the portraits we took.
REGIONAL ADDYS - Silver
A campaign that Save the Inventor wanted to run during inventors week. Short online videos were created in-house, using whatever we could find to make something shareable, thanking their fans and the inventors that created patents to bring us the things we love.
Back in 2009 i started a guitar company with some friends. It grew way faster than we thought it would. And i made some print ads for ourselves that got into an Archive once.
HATCH AWARDS - Silver
Monster helps people and companies Find Better. To communicate that to employers, we ran newspaper ads poking fun at outdated ways to find talent. Get it? Newspaper ads.